Get ready to see a slew of former baseball players (and a few celebrities) hit the pitch as Soccer Aid returns for 2022.
This year, entrepreneur Steven Bartlett, who many may recognize as the newest investor in the BBC’s Dragons’ Den, is speaking.
Bartlett will play in the Rest of the World Soccer Aid team, also known as the World XI team.
He will face musicians like Liam Payne and Tom Grennan and YouTuber Chunkz, who are part of the England squad.
But will Steven’s football performances be as successful as his career?
Here’s everything you need to know about Steven Bartlett as he joins the Soccer Aid 2022 roster.
Who is Steven Bartlett?
Crew: Soccer Aid World XI
Steven Bartlett is a British businessman, entrepreneur and television personality.
He is the co-founder of Social Chain, a social media agency worth over £300m. Social Chain employs over 850 people with offices in Berlin, Munich, London, Manchester, New York and Los Angeles. Some of the most prominent brands they work for include: Apple, Amazon and Coca-Cola.
While still the founder, Steven left his position as CEO of Social Chain in December 2020 to pursue other career opportunities.
He went on to found Catena Capital, a private equity investment firm, as well as co-founding an app builder called Third Web and an investment platform called Flight Story.
In 2022, Steven joined Dragons’ Den as one of the new investors.
It comes after he appeared on the show when he was just 18 and failed to invest in a business idea.
On top of that, Steven is also the author of the Sunday Times bestseller Happy Sexy Millionaire: Unexpected Truths About Fulfillment, Love and Success.
When does Soccer Aid 2022 start?
Soccer Aid kicks off on Sunday June 12 at 7:30 p.m.
The game will take place at the former Olympic Stadium, now known as London Stadium and home to Premier League side West Ham.
During the show, viewers will be treated to a half-time performance by musician Robbie Williams, who created the event in 2006 to benefit children’s charity UNICEF.
“On Sunday June 12, I will sing Angels in front of 60,000 people at the London Stadium. I already know this is going to be one of the most special nights of my career – and I want as many of you as a part of it,” he said.
Soccer Aid airs on ITV on Sunday June 12, 2022. Looking for something else to watch? Check out our TV guide.