What is a website builder – Forbes Advisor



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A website builder allows you to build a website without coding experience. It’s a convenient solution for freelancers, small business owners, or anyone who wants to get a website up and running quickly without investing too much time or money. These use a drag-and-drop interface that is intuitive to use and offers a lot of flexibility and customization. This article explains what website builders are, what they are best suited for, and what features they offer.

What is a website builder?

A website builder is a tool that allows you to build a website without coding experience. There are two different types of website builders: online and offline. An offline website builder is software that you download to build the website on your personal computer. Online website builders are web-based and allow you to build and edit your website right on the company’s server.

This article focuses on online website builders like Squarespace, Wix, and Weebly. We’ve also put together a list of our top 10 website builders for easy comparison.

How a website builder works

A website builder converts your drag and drop orders into code. They can either be hosted by the company or connect to your host. Most website builders have a selection of themes or templates suitable for different types of websites. For example, a wallet would use a different template than an eCommerce store. Once you have selected a template, you will be able to customize many features. According to the website builder, this includes things like font, layout, and size of text and images. You can also add contact forms and embed videos.

Features of the website builder

A website builder makes many of the complex aspects of running a website simple and intuitive. Here is a list of some of the most common features.

Drag and drop interface

Many website builders allow you to drag and drop components of a web page to design it as if you are putting together a collage. It could be text, photos, video, or anything else on your web page. Each website builder offers different flexibility for the customization options. Some companies use more difficult to adjust themes, while others allow you to customize almost every aspect of the web page.

Image and video storage

Website builders make it easy to upload photos and videos. With Squarespace, for example, you’ll have access to an image gallery on your account. This way, you will be able to edit and delete photos and videos from different pages, while also storing and referring to them in the future. Storage capacities generally vary depending on the subscription plan.

Hosting and domains

When creating a website, you need two components other than the design: a website host and a domain name (the URL used to access your site). Many website builders offer all three services. If you already have a domain name but want to use a different website builder (for example, you purchased your domain name through GoDaddy but want to use Wix for the design), you will need to migrate your domain to the new platform. .

Third party integrations

Website builders make it easy to integrate third-party applications like social media feeds or shopping carts. Another commonly used integration is lead capture forms, allowing clients / prospects to provide their information and push it directly into your preferred CRM or data repository.

Mobile compatibility

Because so many people browse the web, mobile compatibility is an important feature for any website. Many website builders integrate this functionality automatically and allow you to view the mobile version of your website as you edit it. Some may even reflexively adjust elements of your site so that a design works well on multiple platforms.

Professional email

Most website builders have the option of creating an email address with your domain name as an extension. Some still charge extra for this feature while others offer one or two emails for free and charge for each additional email, so make sure you choose the best plan for your needs.

SEO analysis

While many people use Google Analytics to measure traffic, most website builders offer their own form of traffic analysis that is easier for laymen to follow. This will give you information on which websites your traffic is coming from and how viewers found you. If you are actively trying to develop your SEO and extend the reach of your website, you may need to invest in specific analytics software. However, for most individuals and small businesses, the information available through their website builder is sufficient.

Do i need a website builder?

If you want to build a website and you don’t have any coding experience, a website builder is the easiest way to do it. The other option is to build your website yourself, but that requires coding knowledge or hiring a professional. The advantage of hiring someone is that you have full control over the appearance of the website.

When working with a website builder, you will likely run into some design issues that the website builder does not support. For example, let’s say you want a drop-down menu, but the theme you’re using doesn’t offer that functionality. Or, you may like a particular template, but find that you aren’t able to change the color theme.

Every website builder and theme in it has different limitations, and you often only learn what they are as you go. If you don’t need complete creative control, you’ll find that the best website builders offer more than enough features to build a professional website.

Final result

A website builder is an ideal solution for freelancers, small businesses, or anyone who wants to build a website quickly, easily, and without a larger investment. Many offer the option of a free plan using the website’s subdomain. Monthly subscriptions are much lower than that of a professional web developer. As long as you’re not overly concerned with the smallest details and are flexible about how your website looks, you’ll find that there is plenty of room for creativity in an easy and intuitive way to understand.

Frequently Asked Questions

Which online website builder is the best?

We’ve put together a list of our top 10 website builders. We took many factors into account when creating this list, including price, features, storage and bandwidth allocations, reviews, and unique value proposition. Some of the best website builders are Weebly, GoDaddy, Wix, and Squarespace.

What’s the easiest way to build a website?

A website builder is the easiest way to build a website. Website builders often have design limitations because they use templates, but many people find the capabilities and features to be more than enough to build a professional website without investing in professional web development services.

How Much Do Website Builders Cost?

Website builders usually have a monthly subscription if you don’t want to use their subdomain. Prices can range from under $ 10 per month for basic features to over $ 50 per month for plans with powerful ecommerce and SEO features.



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