Top 3 Factors That Affect Website Traffic


More than 4 billion searches are performed every day through the Google search engine and more than 35% of them are considered new search terms. This is why more than 45% of advertising revenue depends on search engine marketing. As website owners try to find new ways to improve their website traffic, some crucial factors affect both web traffic and search rankings.

There are hundreds of factors you need to consider so they don’t affect your web traffic. Luckily, not all of them will have a direct impact on your website traffic. However, that doesn’t mean you should overlook the importance of your web traffic.

A website is one of the most important parts of your business, you should take all necessary steps to improve traffic. This way you can generate sales and revenue. Here are the top 3 factors that affect your web traffic.

Search Engine Ranking

Most online customers visit a website through popular search engines such as Google, Yahoo, or Bing. When your website has a higher search ranking on these search engine platforms, the more traffic your website will receive than others. However, increasing your website’s search engine ranking is a difficult and time-consuming task. You can implement search engine optimization to improve the search engine ranking of your website.

According to Alterendeavors, SEO can increase the quality and quantity of traffic to your website. Be sure to use the appropriate keywords that your target audiences are searching for. Other than that, include your website name in local business directories and use high quality website links on your content. Search engine optimization is an ongoing process and you need to be patient to reap its benefits. When you have successfully ranked your website on the first page of search rankings, you will notice a dramatic growth in your web traffic.

Web page loading time

The average online customer spends less than 40 seconds on one website before visiting another site. If your website load time is slow, the content will take too long to load. This is one of the most common reasons businesses lose customers and ultimately fail to improve their website traffic. Be sure to visit your company’s website to determine how long it takes for content to load. If the webpage is taking too long to load, make sure to improve your website speed through various optimizations. An effective website will not take too long to load.

If you want to determine your web traffic, consider using a page traffic checker.

The layout of your website

It is one of the most common factors that affect web traffic. The length of your web page should be short so that your customers can easily visit the content they want. If you overwhelm your customers with pop-up ads, they might not be coming back anytime soon. If your website has multiple pieces of information, break them up into multiple pages. You can include advertisements on your website to promote your business, but make sure it doesn’t distract users from the main content. A moderately designed website will affect search engine rankings and overall website traffic.


These are the 3 main factors that can affect your web traffic. No matter how good the products and services you offer, if your website traffic is low, you won’t be able to promote your business. This will have a huge impact on the overall turnover of your business.

Posted on January 30, 2022


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