Spearheading the digital ecosystem and becoming a pioneer in custom web development

Custom web solutions are considered the best approach for businesses looking to provide a flexible and consistent user experience across all platforms. A custom designed web application can meet all your needs for the unique business idea that sets you apart from your competition. A custom business web design is designed to showcase a company’s strengths and turn visitors into buyers.

Custom web development involves the use of programming code created to meet the specific needs of a website. This solution helps maintain much greater control over building a website than can be achieved using a website builder template. The benefits gained from custom web solutions pay huge dividends throughout the life of a website. Simply put, custom web development results in a much better website optimized for a company’s specific needs.

AirDesigns is one such company that provides custom web solutions to businesses of all sizes. He uses the disruptive power of technology and simple, elegant user experience design to create digital products that bring technology and people together.

AirDesigns serves a wide variety of clients, from start-up founders to business owners, from marketing managers within large corporations to retail store owners. Many of his clients are in non-technical roles and have struggled with technical outsourcing before.

The company’s customers include well-known names such as Honeywell, Panasonic, Sutherland Global and Zetes.

Uniquely designed custom websites and e-commerce

AirDesigns began with a mission to overcome two major industry challenges. First, most websites do not deliver the expected results and therefore do not contribute to the bottom line of the business. The failure rate is around 75%. And second, development projects are known to go 3x over time and over budget. The company changed that by taking an entirely new approach to building custom websites and e-commerce.

Its mission is to lead the development industry in taking a multidisciplinary, data-driven approach to creating digital projects that consistently beat their competition and never fall behind schedule and budget.

Leaving the path to success with people and technology

AirDesigns is very different from other web development companies. The AirDesigns formula for success is centered on the power of people, technology and science.

The company’s new approach involved hiring only highly skilled digital strategists, designers and developers, combined with a powerful modular development methodology, high automation and extremely efficient processes designed for speed, simplicity and transparency. Each of these innovations contributes to a totally different experience from other web development providers.

A visionary leader driving digitalization

Elena Velikova is CEO and co-founder of AirDesigns. Harnessing the power of people, technology and science to bring new ideas to life sums up Elena’s strategy. She has always been focused on creating innovative digital products that solve problems and improve lives. She believes the best digital products require small, dedicated teams that are on the ground from start to finish.

In 2020, Elena recognized the need for a new, flexible business model that would allow the company to increase profits in times of rapid growth and remain profitable even when revenues decline. Thus, AirDesigns transformed into a virtual agency and overcame the biggest challenge in the industry – the “talent gap”.

From the start, the company saw two global trends: remote working and the growing army of people who want to work on their terms and turn those trends into their greatest advantage. For her leadership and smart execution, which has driven AirDesigns through exciting growth and innovation, Elena Velikova has been recognized as one of Industry Era’s 10 Most Successful Women Entrepreneurs of 2021.

Always a cut above: 5 times more improvements in digital products

By applying behavioral science to customer experience, AirDesigns designs engaging digital products used by millions of people, says Elena.

She adds that over the years the company has tried a huge number of user experience and conversion rate optimization techniques, some of which were real gems. These are assembled by the company according to a scientifically proven methodology which is applied to the client’s projects, and they consistently beat their competitors. Elena says 5x improvements have become standard for the company.

Naturally, this achievement turns into a company’s promise to its customers: 5 times better digital products launched on time, backed by a money back guarantee, Elena mentions. She adds that consistently delivering on that promise has boosted AirDesign’s growth numbers to 62% in 2021, which is no small feat in today’s highly competitive web development space.

A bouquet of awards and achievements

Elena reveals that over the years AirDesigns has won many awards and some of them are as follows:

• The most innovative startup of 2018 by B2B Media
• Best B2B Company for Eastern Europe by Clutch
• Best Web Design Company by PromotionWorld
• Top Developers in Bulgaria by Clutch
• Best Web Design Company by FindBestSEO
• Custom software development by FBD
• Best Ecommerce Developer by Top Developers

The “customer experience” at the heart of future developments

According to Elena, technologies such as mobile devices, apps, machine learning and automation have transformed consumers into new digitally-minded customers. They are constantly connected, app natives, and aware of what they can do with technology. Due to the opportunities offered by modern technology, customers form opinions about brands and organizations based on their digital customer experience. Future businesses will never be as good as their customer experience.

She says you can have the most innovative technology, but it will struggle to be adopted by the general public if it’s not user-friendly. One can have the most amazing product, but they will never succeed if it doesn’t provide a great customer experience at every touch point. Whether it’s a Fortune 500 company or a D2C startup, tomorrow’s market leaders must invest in the balance between innovative and effective UX/UI and operational excellence to stay current and to succeed. Elena concludes by saying that this is what AirDesigns management believes in.

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