Snapchat Unveils New AR Catalog-Powered Shopping Lenses


Snapchat has improved its AR shopping lens offering by adding new shopping lenses that display product details.

Snapchat is enhancing its AR tools offering for e-commerce with the introduction of a new catalog-powered shopping lenses feature that allows brands to use a single trial lens to present a variety of products to the time.

Related | Snapchat introduces new Emoji polls, Bitmoji reactions, and more

Snapchat customers will be able to virtually try on a range of products as part of a single Lens promotion.

Additionally, as the lens scrolls through the virtual application of the range of products on offer, it will also provide information about the items displayed.

This information includes product details, such as price, with direct in-app reference.

To set up the effect and offer it to new and potential customers, brands can directly link their company’s product catalog, allowing brands to display products in each of their campaigns, as well as a different way to collect real-time product-to-brand aligned feedback data. time.

Snapchat will also provide businesses with real-time insights into which products users interact with the most, for example – data that can then be used to redirect ad targeting campaigns and help maximize performance and results.

The improvement allows brands to streamline the process of creating a more engaging shopping experience, and as a result, Snapchat is also adding new templates and tools to its Lens Web Builder. By updating the list of available models, brands will be better able to create more AR experiences.

As the company states in its announcement, this allows brands to “Generate a business goal in just two minutes, and beauty brands can do it with just a few clicks. At launch, this fast one-click accessibility in Lens Web Builder will be available to beauty brands and will be rolling out to other product verticals in the coming months.

you might also like

No more Snapchat

Snapchat introduces new Emoji polls, Bitmoji reactions, and more

Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.

Snapchat is opening an AR Christmas Market with six major retailers

The Holiday Market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.

Snapchat launches new multi-format ad serving option

Snapchat’s new “Multiple Formats” delivery option will allow advertisers to combine multiple video ad formats into a single ad unit.

Snapchat expands sound library in new deal with Sony Music

After a new deal with Sony Music, Snapchat is expanding its sound library and testing new audio formats and tools.

Snapchat shows off its latest advancements in AR at #ComplexCon

Snap continues to lead the race towards in-app purchases, further innovating its AR Try-on capabilities and tools.

Snapchat Announces ‘Spotlight Challenges’ With Cash Prizes

Snapchat announces Spotlight Challenges, a new way for creators to win cash prizes and build engagement.

Use Snapchat Audience Insights to improve your campaign results

Snapchat has released a guide on how best to use its Audience Insights tool to tailor marketing to audiences and…

WPP and Snap announce augmented reality partnership

WPP and Snap announced an AR collaboration to deliver cutting-edge marketing and commerce solutions to brands.

Key takeaways from the 2021 Snapchat holiday marketing guide

With the holiday season less than three months away, Snapchat has released its 2021 holiday marketing guide.


About Author

Comments are closed.