RollWorks bolsters its prowess in B2B advertising performance


Account-Based Leader Deploys Foundational Platform Enhancements for Identification, Self-Service and Multi-Channel Orchestration

SAN FRANCISCO, August 25, 2022 /PRNewswire/ — Account-Based Marketing Platform RollWorksa division of NextRolltoday announced a series of product innovations and enhancements, including Account List Builder, Pixel Assistant and Site Traffic Revealer. and precise targeting to accelerate revenue.

RollWorks has built the most robust multi-source account-based database in the industry. While many offerings leverage demand-side partners, RollWorks offers one of the only fully native, end-to-end B2B DSPs on the market. With its advanced machine learning that enables organizations to gain efficiency without sacrificing conversion, RollWorks helps B2B companies efficiently and accurately reach their most important target audiences. Additionally, RollWorks has broad and deep sourcing partnerships with companies such as Google™, MoPub™, OpenX™, The Trade Desk™ and Xandr™, to enable B2B customers to reach target audiences wherever they go. are found.

“Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations industry-leading advertising performance that can accelerate and optimize conversion at any stage of the sales funnel,” said Randi Barshack, CMO of RollWorks. “We are extremely proud to be able to help our clients eliminate irrelevant ad spend and focus their investments by reaching the exact B2B buying audiences they need for their business.”

RollWorks renames Site Visitors API to Site Traffic Teller

The hugely successful RollWorks Site Visitor API helps B2B marketers better understand all of their website traffic to create a more personalized experience for account visits and analyze trends at over time. It enables account-level identification, including account-level firmographic and RollWorks details of site visitors in real-time for more engaging and account-centric visitor experiences.

Building on industry momentum and demand, RollWorks has renamed the Site Visitor API to Traffic revealer on the RollWorks site – a name that largely captures the function of the API while clearly focusing on RollWorks’ powerful and popular de-anonymization capability.

In June, RollWorks announced significant enhancements to Site Traffic Revealer that advance the integration of account-level information into web content personalization. The company built on its foundations, strengthening the product infrastructure for the future without third-party cookies with the addition of LiveRamp Ramp ID, a cookieless people-based identifier that identifies individuals across all devices and environments in its list of identifiers. Through the use of multiple identifiers, RollWorks provides B2B marketers with more precise and precise targeting.

New RollWorks Pixel Wizard

The new RollWorks Pixel Assistant is a tool to validate the Pixel integrationvisualize website audiencesand beacon converting pages, which help improve campaign performance. A self-service wizard-style extension of the platform that sits on top of a customer’s website, the wizard allows organizations to check pixel health and configure their configuration to ensure their sites Web are optimized for success, all without consultation.

To learn more about RollWorks Pixel Assistant, watch this short demo.

RollWorks Account List Builder Improvements

In order to support cross-channel orchestration of marketing and sales across marketing automation, sales automation, gifting, etc., RollWorks has released enhancements to its Account Listing Experience that create flexible, niche audiences using the multi-dimensional intent and engagement data provided by RollWorks. These enhancements allow customers to create audiences based on intent topics – for example, accounts demonstrating intent for Topic A and Topic B – as well as 6 additional data sources:

  • Account News: News related to an account’s financial performance, organization structure and changes, and product launches
  • Website activity: account-level page views, unique visitors, URLs visited, and conversions
  • Advertising activity: impressions and clicks
  • Salesforce Activity: Any activity recorded in Salesforce, including activities such as email sends, email opens, phone calls, etc.
  • HubSpot Engagement: Any engagement recorded in HubSpot, including engagements such as email sends, email opens, phone calls, etc.
  • Marketo Activity: Any activity recorded in Marketo, including activities such as email sends, email opens, phone calls, etc.

“Our steady pace of product innovation demonstrates our team’s commitment to bringing new capabilities to market that empower marketing and sales teams with greater intelligence and enable them to effectively execute and measure advertising. account-based,” said justin coopermanSenior Vice President of Products at RollWorks.

About RollWorks

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and increase revenue with confidence. Powered by proprietary data and machine learning, RollWorks solutions meet the needs of organizations large and small, from those with best-in-class ABM programs to those just starting to explore. By enabling teams to identify their target accounts and top buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record, RollWorks is an indispensable platform for marketers. and salespeople who think an account-based approach is just good business. To find out more visit

Media Contact:
Melissa Rossiter
[email protected]

SOURCE Roll Works


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