Nhow London brings an eclectic take on the city


A riot of color, irreverent nods to the royal family and rainbow-colored hotel room doors (inspired by the houses of Notting Hill) – nhow london harnesses all the joy and quirks of British culture.

A short walk from Angel or Old Street tube stations, the hotel is on the outskirts of Shoreditch. Entering the lobby space from the urban sprawl is like looking into a kaleidoscope. The open-plan space has a warehouse feel, with its expansive space and high ceilings. It’s filled with clusters of mismatched chairs and sofas, covered in House of Hackney fabrics, graphic-print rugs, and oversized pop art adorning the walls. At its heart is a neon yellow bar, ideal for late-night cocktails, which blends into the all-day dining restaurant.

Design by interior designers Orange Project has fun and optimism at its heart. Having opened just before the pandemic, its ‘reimagining’ of the modern hotel offers a ‘hyper-real’ vibe that feels completely ‘of the moment’. In the lobby, there’s a 30-foot Big Ben sculpture, which comes in the shape of a rocket ship, restaurant tables are printed with rhyming slang, and oversized golden lights, which nod to Town church bells hang above public spaces.

After check-in (there’s a robot that can help you if the staff is busy), take the elevator to the eighth floor and up to the penthouse. It is the ideal place to experience everything at full speed. Here, punk meets a 70s theme, with plenty of ironic nods to the monarchy. The robes are adorned with ‘Queen’ and ‘King’; the towels have crowns embroidered on them, and the basins in the marble bathroom are gleaming gold.

Project Orange’s ‘London reloaded’ vibe is fresh, young and bold. The penthouse is a large space with its own hallway, dining room and living room and bedroom. Here you have views over the London skyline – and it’s the perfect place to hang out if you’re enjoying a weekend in the capital. A green shag rug, botanical artwork, and a floral wall mural also add an “outdoors” and somewhat whimsical feel, which is accentuated by contemporary concrete ceilings, industrial lighting, and unconventional portraits. of the royal family.

Plus, a touch of luxury comes with crisp linens, soft towels, and thoughtful technology (there are plenty of USB outlets by the bed, and the lighting – often overly complicated in newer hotels – is super easy to use ).

Meanwhile, downstairs, the Bell & Whistle restaurant offers a play on a traditional British pub. The contemporary British menu – think: Wye Valley green asparagus with wild garlic vinaigrette; London Fish and Chips and Pan-Fried Spring Lamb Rump – is the perfect contrast to the cutting-edge design. Changing LED images appear on the center pillar of the restaurant, teal banquettes are mixed with lime wood chairs and everywhere you look there is art and sculpture to entertain you. It’s a relaxed and laid back space, perfect for a quick bite to eat.

Nhow Hotels are booming at the moment, with the group having some 350 addresses across Europe and the United States. Taking inspiration from the cities in which hotels are located, the brand has tapped into some of today’s most creative designers to conjure up hotel interiors, such as Foster+Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thun, among others.

“nhow is both a hotel and an explosion of inventiveness occupying the same space and offering a different version of tourism elsewhere”, specifies the brand. “We want to offer an explosion of creativity concentrated in one place. Everything about an nhow hotel is unexpected. Iconic, inspiring and surprising.

At the London Hotel, this plays out with its responsive take on the new ways we want to live and travel post-pandemic. As a result, there are affordable coworking packages, where you can use a ‘shared office’ for eight hours (with a hot drink, sandwich lunch and water) for just £15.99. If you want to use one of the private meeting rooms – called ‘Labs’ here – you can hire one for £240 for a full day or £60 for two hours.

Similarly, nhow London has also captured the nation’s love for dogs with its new Dog Afternoon Tea, including a dog-friendly stay, which is a collaboration with Pooch & Mutt and Whiskey’s Grooming. This is the very essence of great Britishness.


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