Augmented Reality (AR) is getting bigger and bigger and that is why many marketers are looking for this technology for their marketing and promotions. Obviously, this marketing will be done with 3D digital approaches according to the centers of interest of the users. Snap partnered with Breakthrough to conduct research into the effects of AR on consumer interests and how AR can change the appearance of many people, including promotional and marketing tactics.
Snap conducted a study of 7,500 people in the UK, US and DE, and it was found that many people working in marketing for various products including automotive, health, beauty , fashion, entertainment and travel, have a different approach and behavior towards brand marketing. because of the change they see when they imagine themselves going through augmented reality as a buyer.
This study showed how much consumers are looking forward to the ability to use AR for shopping and how it will help them make faster decisions on different brands, and maybe that’s how they’ll buy any further. AR is also increasing its spending to $11.2 billion as it hopes this category will attract more consumers. Another area where consumers will be attracted is travel. Snapchatters think they will spend more on AR trips. This is because they believe that augmented reality will help them make quick travel decisions and it can also help them plan their trip properly.
Simply put, Augmented Reality will help improve users’ shopping experience and provide them with a proper context for their purchases. This way consumers will feel confident and knowledgeable about the product they want to buy. Snap says AR is already progressing from its initial use. When Snapchat made lenses, it was purely for fun and entertainment. But now it has evolved a lot and people are using it for many things including their businesses. In AR and Meta Verse, the use of AR enabled glasses and 3D virtual objects, brands will start to take these experiences seriously and this is how they will try to market their product on these platforms.
If you are interested in augmented reality, you should familiarize yourself a bit with the Snap Lens Web Builder platform. This is the basic thing if you want to learn about AR. You can watch many tutorials available on the web. Having some knowledge of Lens is important, and after that you can think about the next steps. The possibilities are endless and if you start working with AR, you can prepare to capitalize on trends.
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