Mobile app builder Vajro raises $8.5M from Five Elms Capital in Series A funding

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Mobile app builder Vajro said on Tuesday it had raised $8.5 million (about Rs 63.52 crore) in a funding round from growth capital firm Five Elms Capital, based in Kansas City.

Vajro enables e-commerce store owners and service providers to build mobile shopping apps for Android and iOS users in 60 minutes or less, without writing any code.

”Vajro will use its Series A funding to develop its next-generation platform with new features and flexibility and to create integrations with other e-commerce platforms such as WooCommerce, Magento and others. in order to expand its reach even further,” Vajro CEO Baskar Agneeswaran said in a statement.

Launched in 2018, Vajro has 150 employees.

“Most e-commerce stores are optimized for desktop web traffic, while 80% of traffic comes from mobile devices. Vajro solves this problem by reducing the friction of traditional mobile commerce quickly and efficiently.

“Our partnership will allow the team to continue to invest in the product and increase mobile sales for their clients,” said Daniel Bjornson, senior partner at Five Elms Capital.

Vajro claims to have a portfolio of over 2,200 brands from over 150 countries using its solution. Indian direct-to-consumer (D2C) brands that are part of Vajro’s portfolio include Juicy Chemistry, Earth Rhythm, AndMe, FreeCultr, Melange Box, House of Masaba, etc.

(With PTI entries)

Posted: Tuesday, January 25, 2022, 1:21 PM IST

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