Lotte Duty Free website wins top prize


Lotte Duty Freethe website has won two awards at Korea Web Awards 2021.

The retailer’s online offering has been praised both in the Mobile web and PC Web category to the event, which is managed by the Korean Association of Internet Experts. More than 4,000 industry professionals participated in the event which was held for the 18e time, to recognize the most innovative websites and digital offerings in Korea.

Lotte’s website received the “best rating” of 437 nominated sites in the Mobile Web category and also won the Grand Prize in the Web PC category for the Domaine des Grandes Entreprises.

Lotte Duty Free Marketing Manager Lee Sang-jin said: “It is important that efforts to reduce the distance to Lotte Duty Free customers around the world are recognized, and we will do more to capture Lotte Duty Free news in a more fun way. “

Lotte’s website was praised for being well suited to the travel concept and for an easy to navigate layout and setup. The site uses images rather than text wherever possible to create ease of use and is available in six languages.

Lotte has also expanded the use of its website, emphasizing its ESG efforts and the introduction of family concerts and music videos to inspire young buyers.


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