HypeHype allows anyone to create, remix and play games on phones


Join Gaming Leaders, Alongside GamesBeat and Facebook Gaming, For Their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 January 25-27, 2022. Learn more about the event.

HypeHype, formerly known as Frogmind, has launched a mobile app for anyone to create, remix and play games with their smartphones.

And the Helsinki, Finland-based company raised $ 15.5 million from Supercell to further develop HypeHype. The HypeHype app is available in early access, in the hopes of making game development “a hundred times bigger with a build time 100 times faster.”

HypeHype is a new platform for creating, remixing, and playing user-generated games with a phone, tablet, or desktop. The HypeHype app offers features and tools for building modern games, and takes game making from months of complex PC development to hours of visual editing on the go.

Johannes Vuorinen said in an interview with GamesBeat that the new editor of HypeHype is accessible on mobile and optimized for touch screens. Creators don’t need to understand traditional game programming. The company considers the 2.9 billion players worldwide to be potential creators, but no more than 20 million actually work on games.


The 2nd Annual GamesBeat and Facebook Gaming and GamesBeat: Into the Metaverse 2 Summit

Learn more

Above: HypeHype offers 132,000 early access games.

Image Credit: HypeHype

(I met Vuorinen years ago at an event in Marseille, France. We shared a laugh about a little stray dog ​​walking through the airport and pooping on the carpet. Vuorinen went clean it.)

Jarno Kallunki-Mättö, Marketing Manager at HypeHype, said in an interview that the company started this new journey a few years ago with an emphasis on the idea that everyone has a mobile phone.

“With this mobile phone, you are able to do just about anything: edit and post videos and photos in social networks and dating and investing and banking and so on,” Kallunki-Mättö said. “We are seeing in the market that shortened content has taken over quickly, through content creation, with videos like TikTok and game videos.”

He added, “But we’ve looked at this from the creators’ side and looked at why you can’t make games using your phone. This is how HypeHype started. We all know that making games is quite difficult. This is true not only for the biggest studios, but also for independent developers.

Vuorinen noted that hypercasual games have become popular and publishers have taken the work of small developers and published them on app stores. But it still takes a lot of time and effort. Still, it’s hard to find the right games to play because there are so many out there.

You don’t really want to find one of the many copy games either.

“Stores are full of hyper-casual games that are copies of each other,” Vuorinen said. “It’s not the kind of user-generated content you want. “

“We believe that HypeHype can bring game creation to billions of people and unleash their creativity to make even AAA games. Creators will be able to collaborate and potentially earn money from their games, ”Teemu Mäki-Patola, COO of HypeHype, said in a statement.

HypeHype games run on HTML5 and can be played instantly on the app or on any device with a web browser. The platform will also support real-time collaborative editing by multiple creators, as well as the creation of online multiplayer games in the future.

“There is an unserved audience that we want to reach out to,” Kallunki-Mättö said. “Our vision for the future is that we truly believe that anyone can be a game maker and a creator. And we want to provide these tools and want to provide access and want to build that creativity for anyone and everyone in the world.

In addition to games, with HypeHype, creators can also create interactive entertainment, memes, and animations.

“It is finally time to fully democratize the creation of video games,” Vuorinen said. “Each of us in this world is a game maker. We all have ideas for games in mind, especially when we are young. But the tools to make these ideas come true are far too complicated. Only a few go deep into the game development burrow and release a game. “

Remixing is the revolution in game creation

Above: HypeHype lets you make games on any device.

Image Credit: HypeHype

Creators can remix any game that exists on HypeHype. Games can be instantly improved, evolved with new features and levels, or made into a completely unique version with a different game genre or mechanic. HypeHype keeps the full history of the remix’s evolution with transparent ownership of the creator. One of the cool things is that games can be created collaboratively between people in real time.

“With Hypehype, creators can instantly go from inspiration to editing, and remix a unique game even within minutes,” Vuorinen said. “We have seen that the remix makes it possible to create new experiences 100 times faster than before.

Supercell recently invested in HypeHype, which was previously mobile game developer Frogmind, to accelerate and expand the development of the highly promising user-generated content platform for games. Frogmind has already created the Badland and Rumble Stars games.

“We are delighted to see the bold and ambitious vision of the HypeHype team to revolutionize the way games are created and played,” Jaakko Harlas, chief investment officer at Supercell, said in a statement. “At Supercell, we firmly believe in the power of UGC and give creators new and innovative outlets for their creativity. Our partnership with Frogmind began in 2016 and we are delighted and honored to have the opportunity to continue supporting them in this new stage of their adventure for years to come.

The HypeHype app has been in technical early access in the Philippines since Spring 2021. Creators have already created over 132,000 games just using their phones and rated the HypeHype early access app with a 4.6 star rating. of 5 in the App Store.

Editor and app features

Above: HypeHype wants everyone to make games.

Image Credit: HypeHype

The features of the HypeHype editor include:

  • Code-free game editor that works on any phone or any device
  • Quickly remix new versions of existing games
  • Integrated 3D graphics and physics
  • Advanced game logic components, nodes
  • A growing library of ready-to-use assets; objects, visuals, music and add-ons

And the features of the HypeHype app include:

  • An endless stream of games that matches player interests
  • Instant play, without waiting or installing new apps
  • Integrated live streaming for creators and gamers
  • Leaderboards for competitive games
  • Collaborative and social features

HypeHype Early Access is available for download on iOS and Android devices. HypeHype has grown its staff by 50% over the past year to become a team of 37 developers working on the HypeHype platform and looking for other great people.

The games can run on web browsers as HTML5 games because you can export them as HTML5 and put them on a website if you want. If you want to focus on the remixes, you can start with someone else’s playing and then build on it, with full transparency to the original creator.

“You will never have to start from scratch,” said Kallunki-Mättö. “You can add a new level to it or add your own tags. “

They said Apple and Google have welcomed the app. By next year, HypeHype hopes to enable the creation of multiplayer games.


GamesBeat’s credo when covering the gaming industry is “where passion meets business”. What does it mean? We want to tell you how much news matters to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn more about the industry and enjoy participating in it.

How will you do this? Membership includes access to:

  • Newsletters, such as DeanBeat
  • The wonderful, educational and fun speakers at our events
  • Networking opportunities
  • Special member-only interviews, discussions and open office events with GamesBeat staff
  • Chat with community members, GamesBeat staff, and other guests on our Discord
  • And maybe even a fun prize or two
  • Presentations to like-minded parties

Become a member


About Author

Comments are closed.