HubSpot offers SMBs a free CMS website builder


Popular RCMP HubSpot platform relaunched its CMS tool as a standalone offering that is free to use rather than an add-on in its content marketing tool.

Available for download now, the CMS targets small and medium businesses with drag and drop website builder capability that allows users to build websites without the compromises of existing solutions.

The new offering also includes features such as premium cloud hostingcontent delivery network (CDN), a reference SSL certificateweb application firewalls, as well as domain security settings.

Build a website with HubSpot

HubSpot launched for the first time in 2006, including a simple CMS in its offer. In 2018, the company offered users the option to purchase its CMS as a standalone product, with Pro and Enterprise packages added in 2020.

Luke Summerfield, Product Manager, CMS Hub GTM at HubSpot, told TechRadar Pro that the tool also comes with a template language for developers called HubL. Similar to Shopify’s liquid tool, this can be mixed in HTML in coded template files or HubL template modules.

In addition to offering advanced tools for developers, HubSpot’s free CMS tools also provide 24/7 security monitoring, 99.95% uptime, and custom domain mapping to allow users to create and host their website on a custom domain.

Drag-and-drop website builder includes a selection of themes and has blogging capabilities to create content and follow SEO performance on the platform. In addition to on-page SEO recommendations, HubSpot’s CMS includes a built-in web analytics dashboard to monitor website traffic.

HubSpot’s free CMS tools are part of the CRM platform, which includes marketing, sales, service, and operations software.

“Building and solving for the customer is at the forefront of everything we do at HubSpot,” said Nicholas Holland, vice president of CMS Hub.

“That’s why we built free tools into our CMS. Too often growing businesses are forced to choose between free solutions that are not customizable and have strict limitations or robust solutions that are prohibitively expensive. By offering free CMS tools, we bring easy-to-use yet powerful solutions to our free users, so they can spend less time developing their website and more time doing what matters most to them: creating brand and grow their business. ”

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