How does DigiSalad impress customers with a unique UX experience?


As an award-winning digital agency in Hong Kong and Taiwan, DigiSalad has earned its reputation by striving to deliver the best user experience with professional digital strategies for clients.

The name DigiSalready comes from the belief that digital media is like a salad made up of many different ingredients. For the example design, UX and UI, Fbefore-en/a web Ddevelopment, mobile adp Ddevelopment, vscustomer Iloyalty, Ilocation mmarketing, moption graphic, sresearch eengine ohoptimization (SEO) and other digital strategies.

Formed by a professional team focused on UX, DigiSalad provides a wide range of digital solutions and creative ideas for clients, including providing UX consulting services, creating UI design, website and app development, complete digital solutions and brand consulting service for clients. Thanks to a deep understanding of the needs of its users, behaviours and the technology they use, the company’s business goes far beyond designing a screen.

The agency work process for each job starts from UX design including research, information architecture, user maintenance, design, development and launch of the user interface, creating bespokemade Ddigital transformation solutions for every customer. His recent work inunderstand Langham Places consumer loyalty redesign of the mobile application, Tai by Kwun “serendipity in the street” site, redesign of the China Mobile International site and 3D modeling, Neoderm’s free web application and UI/UX design and more.

Take Tai by Kwun “serendipity in tthe street website, for example, Tai Kwun in partnership with DigiSalad last year and launched the online-to-offline (O2O) website, allowing the public to continue their journey online after visiting the exhibition in Tai Kwun.

Within the project, how to increasegetting visitors’ engagement with the exhibition is the highlight. By applying the O2O strategy on the website, visitors can extend their city-viewing journey from an offline exhibition to an online exhibition with the website. DigiSalad designed an interactive Q&A section to arouse the interest of the public where users are encouraged to engage with the community by selecting different places and modes of observation. In addition, “Your Ideal Space”, an interactive survey, will suggest the most suitable place for users according to their corresponding preferences. Not only can it spot the hidden corner in plain sight, but it can also improve engagement between destinations and audiences.

image3 tai kwun 2

Otherwise, DigiSalad understood wwebsite user interface DDesign plays a vital role in reinforcing brand identity. Therefore, the main design is designed in black and white, which matches both the theme of the event and the brand image. At a time, DigiSalad designed various outline style icons, designs and web transition effects to improve the user experience.

With over ten years of experience in digital solutions, Tony Ng, Funder and vsreagent Ddirector of DigiSaladhas a unique view of his business that “a great digital work is not about designing purely beautiful pages. It’s all about context – how to deliver the right experience to the right person at the right time. The most important thing is that your work can engage customers anytime, anywhere and allow users to have an amazing journey,” Ng added.

Going forward, the agency believes there will be more unknown “ingredients” and new possibilities to explore in the near future. The uncertainties and challenges of the digital world have definitely made it excitingmentality and motivation to keep improving.

The article is sponsored by DigiSalad.

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