Newark, Delaware, USA, February 18, 2022 (GLOBE NEWSWIRE) — GoWit, a full-service AdTech solutions company founded in 2019, announced that it offers capabilities that will transform telecommunications companies, which have access to immense amounts of user data, into new “walled gardens” of online marketing. line.
“Establishing closed ecosystems, known as ‘walled gardens’ in the marketing industry, is no easy task,” said GoWit co-founder and CEO Emrah Adsan. “The walled garden is a strong concept for brand advertisers. If a business becomes a walled garden, it holds immense power and revenue, while being free from the domination of other walled gardens. Telecom companies are candidates to be the walled gardens of the future of advertising, because data is the new oil and they have real data fortresses.
Nearly two-thirds of ad spend goes to Google, Facebook and Amazon
“Most conversations about online marketing revolve around Google, Facebook and Amazon,” he says. According to market research firm eMarketer, digital ad spending in the United States exceeded $200 billion in 2021, growing 38.3% from 2020. The three platforms accounted for 64% of all ad spending. in the United States, roughly the same share as in 2020.
GoWit enables companies with high digital ad spend to create their own digital advertising world by prioritizing transparency, ownership and efficiency. Companies that want to use their own infrastructure in programmatic advertising can eliminate commissions, non-transparent processes, and the need to count elsewhere. GoWit serves telecommunications companies primarily alongside major brands, publishers, media agencies and e-commerce marketplaces with their programmatic know-how, flexibility and latest technologies. “Telecom providers make high advertising spend every year using programmatic technologies. In fact, a sophisticated telecom provider can use the same amount of money to reach at least x5 additional contacts,” says Emrah Adsan, co-founder and CEO of GoWit.
A real growth driver for telecoms
“Google has announced that it will be phasing out support for third-party cookies in Chrome at the end of 2023. There is a great opportunity for telecommunications companies to become effective ad-tech players to eliminate the navigating the cookie-free world and reaching consumers effectively,” Adsan says. “If a telecom operator really wants to use customer data effectively, they need to seriously think about their own advertising technologies. efficient use of advertising budgets to take the performance of Telco marketing campaigns to the next level.This is a real axis of growth for companies.
Growing pressure to embrace digital technologies
“Over the past 2 years, organizations have faced increasing pressure to embrace digital technologies and meet changing consumer expectations. We believe this trend will continue in the years to come. As data becomes embedded in every decision, managing data effectively will always be crucial,” says Emrah Adsan, co-founder and CEO of GoWit “The way customer data is collected, used, and regulated has changed dramatically over the past decade. should have profound implications for digital marketers who can no longer rely on third-party cookies to increase the effectiveness of customer outreach.”
Best-in-Class AdTech Solutions
Rapidly accelerating technologies are changing what it means to be “data-driven”. Cutting-edge technology provided by GoWit’s agile development teams meets the demands of any player in digital advertising today. The company provides its partners with the resources to plan, build and maintain the best AdTech solutions, from UX/UI design, frontend and backend engineering, to infrastructure management.