On June 22, 2022, Wednesday, Google officially announces the return of the Google News platform to Spain after 8 years of long closure. This return is tagged under the 20th global anniversary of Google News.
The “return of Google News to Spain” has been made possible by the recent modification of a copyright law which will allow Spanish media to list or make content discoverable accordingly, as well as of their own free will. monetize this content. These new legislative changes applied to both large and small publishers.
According to Google, news consumption in Spain fell to an all-time low after Google News exited the country in 2014, which also led to a huge loss of traffic in the publications’ traffic sources, which had an impact important to their income.
Google News Spain:
Google has confirmed the launch of a separate Google News website dedicated to Spanish readers. In addition to this, the company will also launch the Google News Spain mobile app for Android and iOS platforms.
The Google News Spain platform will allow publishers and readers to find all kinds of content, including small, local and large publications, while helping them discover the news they want to read on an instance.
Next, Google promised to launch its new publisher programs like Google News Showcase in the country soon. The company also plans to invest in new products, programs and funding in the country through the Google News initiative.
Google News is available in over 125 countries and 40 languages. Every month, people click on Google Search and Google News results to get to publisher websites more than 24 billion times.
Google News directs readers to publishers’ websites when they click on links, which helps drive traffic to their content, where they can serve ads and encourage readers to subscribe and feature readers.