Selina Bieber: “As more people go on vacation and take time off in the summer, there is usually a drop in sales and marketing activity. Therefore, it is important for business owners to focus on how to make their products and services attractive and adapt to the summer season.
Jeddah: GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, has shared some essential business tips for boosting sales during tough trading times like summer. It is part of the company’s mission to help start-up owners survive and sustain their businesses through ever-changing business trends and seasons, in line with Egypt’s 2030 vision.
Selina Bieber, Senior Director of Business Strategy, International Markets, said, “As more people go on vacation and take time off in the summer, sales and marketing activity tends to drop. What’s more, according to a report by web analytics firm SumAll, online shopping numbers drop 30% between December and July. Therefore, it is important for business owners to focus on how to make their products and services attractive and adapt to the summer season.
Here are some of the digital activities suggested by GoDaddy to help small business owners and entrepreneurs grow, or at least maintain their business during the summer months:
Remember to plan ahead:
You should always try to prepare, planning before the start of the summer season, launching the marketing plan 2 months earlier. This way, you can launch it at the start of the season. Also, after determining the plan, you can conduct an initial customer survey to understand the needs and expectations of their customers.
Think outside your region:
Sometimes it’s not yet the summer when you sell your products or services. Therefore, it is always good to look with a broader perspective because there has never been a better time to start an online store. According to statista.com: In 2021, more than 2.14 billion people worldwide are expected to purchase goods and services online, compared to 1.66 billion global digital shoppers in 2016. With the emergence of online stores , you may consider creating one for your business. and sell worldwide in places where summer has already started. In this regard, you can use GoDaddy’s online store tool to create your own and reach more customers online.
Create a “serial” offer:
Promoting a 48-hour summer sale is a great way to boost sales, as creating a specific sale end time encourages customer engagement. To increase awareness, the sale should be shared on different social media platforms to increase your reach to targeted customers. In addition, the products offered for sale must be irresistible offers to attract the attention of the customer. Accordingly, you can promote these offers through the GoDaddy email marketing tool, where you can also ensure maximum reach and boost online sales through other platforms.
Partnership with other companies:
If your business isn’t very summer-related, try collaborating or partnering with other businesses. For example, a coffee shop or bakery might consider partnering with a travel agency or a booming summer business, such as ice cream parlors or beachwear brands.
Celebrate special occasions:
There is a “day” for every special occasion. Therefore, you should check the calendar of special days in your area while customizing products and services to suit each occasion. For example, in the Middle East, there are two Eids during the summer season, which could be used to personalize offerings to reflect the festive occasion.
Additionally, an Eid section or an overall Eid-themed website can be key to creating a memorable rapport with customers and generating more sales. You can build your business website with GoDaddy Website-Builder, where you can find the best affordable website building and marketing tools in English and Arabic.