The Covid-19 pandemic has proven to be a significant “disruptor” around the world. Like many other industries or domains, the pandemic has also brought about major transformations when it comes to the overall design space writ large, and in particular user interface and user experience design (UI-UX) . For example, across the UI-UX space, post-Covid, we’ve seen an increased focus on accessibility while ensuring scalability.
However, if we dig deeper and take a closer look, we will find that two broad types of trends have come into prominence post-Covid. The first type is one that came into effect with the change in user behavior i.e. due to the rise of remote working and limited accessibility, which in turn caused people to increasingly adapt to new forms of engagement and interaction. The second type of change we see is due to the technological advancements made by people and entities, after Covid has inevitably forced us to focus and focus our efforts on a digital and technology-driven future. Whether or not trends in this area due to user behavior continue after Covid is a verdict that may take longer to come out, but emerging trends in this area due to advances in technology are, in my view, here to stay!
Nowadays we hear more and more words like Web3, Blockchain, NFT, Metaverse and Cryptocurrencies. But how does design come into play in the context of these new-age technological advances? While Web 1.0 was about reading and getting information, Web 2.0 was about reading, writing, and creating. And this was in the era of Web 2.0, when users joined various social/virtual platforms, and these platforms became bigger and more popular over time, thanks to the content created by their users. Web 3.0 – the rising era of the Internet based on the principle of decentralization – is about reading, writing and owning, and it goes without saying that all of this can be made easier and more transparent with better designs. , i.e. a better user interface. -UX.
The common aspect of all the terms mentioned above is that they are so new that people still do not fully understand what these platforms are, their future and what users expect from them or through them. Over time, we will eventually discover the true potential of these platforms and technologies, and more importantly, how users around the world are adapting to them; this will obviously give rise to new design patterns.
Subsequently, these new digital patterns are likely to make users very skeptical about acting on these new platforms, and thus it becomes an opportunity turned into a challenge for the UI-UX design space. Let me explain this with an example. Today, everyone is familiar with social media, digital entertainment, and e-commerce models. It’s a piece of cake if you need to log into your Spotify using your Facebook. But imagine asking a user that around the year 2000, when the Internet was still new. This would have made users skeptical of the platform and in turn a huge downside. The same models would now evolve in Web3. And it would be the key role of UX-UI designers to bring trust to these platforms with the right balance between design, information and accessibility. As UX-UI designers, we need to focus on designing experiences to make life easier for users in an unfamiliar place with familiar features to improve both usability and usability of products that are/have been developed using state-of-the-art technologies.
Last but not least, changing lifestyles in the post-pandemic era are undoubtedly leading us to new models of user engagement, attention to detail, and research for new product design. and innovative. Now more than ever, new-age organizations have begun to realize that their apps and pages need to be streamlined and simplified in terms of information architecture design and navigation. And so while it’s all the more important today to keep up to date and experiment with the latest trends in UI-UX, that doesn’t mean that you have to stray from the fundamentals of the design. To be more specific, although directing UI-UX towards decluttering and improving visual appeal through minimalist designs should be considered a priority, but at the same time, customizing the UI-UX based on target demographics, successfully grabbing user attention, then informing users using meaningful and relevant content as well as directing them where you want them to be without going through a lot of complexities, are among other key aspects that need to be kept in mind, while making optimal use of technology to our advantage in order to stand tall through optimization of designs and wider user experiences.
The opinions expressed above are those of the author.
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