Bitwise launches first comprehensive TV ad, highlighting the importance of a crypto trust guide


SAN FRANCISCO–(BUSINESS WIRE)–Bitwise asset managementthe world’s leading crypto index fund, today announced the launch of the company’s first comprehensive television advertising campaign, “Crypto Doesn’t Have to Be Overwhelming”, designed to raise awareness of Bitwise’s role as a trusted guide in the field of cryptography.

Starting March 14, an inaugural 30-second spot will air in regular rotation on two of the nation’s largest professional cable networks, with additional social media exposure to follow. The ad, designed to evoke the feeling of confusion and indecision that can accompany crypto investing for many, centers on a young engaged couple having dinner with the father of the bride-to-be. When the groom is tasked with ordering from what looks like a wine list, he quickly feels the pressure to make the right choice during a high-stakes moment. He quickly gets timely help from an empathetic expert, who helps guide him to a solution that delights the table. With the tagline “Crypto doesn’t have to be overwhelming,” the ad ends by highlighting the value of an indexed approach to investing.

“Today, Bitwise acts as a guide for tens of thousands of investors navigating the many complexities of the crypto space,” said Bitwise CEO Hunter Horsley. “With this ad, we wanted to convey that role through a fun story and portray the kind of professionalism with which we offer our expertise. Over the next few years, we believe most investors will have a 1%-10% allocation to crypto, but will want a guide for the long-term journey. We wanted to make sure people know that’s exactly what we do.

The ad’s creative design and production was done in partnership with a San Francisco-based creative studio bonfire labswho also contributed to the development of the company very first television commerciala 15-second spot, in November.

“It has been a true partnership from day one with the Bitwise team. It has been both inspiring and refreshing to work with a seasoned group of finance professionals in this exciting new space. We look forward to sharing the campaign with around the world,” said Chris Weldon, partner and head of creative and strategy at Bonfire Labs.

The ad is the first in a series that will run throughout 2022 and is primarily aimed at reaching financial advisors and investment professionals, an audience that Bitwise has built strong relationships with since its inception in 2017. Investors are increasingly relying on these advisors for advice on navigating crypto. markets, with 94% of advisors having received questions from clients on crypto in 2021.

“There’s a lot to love about this commercial: the performances, the storytelling, the message,” said Ricky McRoskey, Chief Creative Officer of Bitwise. “But what we love most is that it captures the essence of Bitwise: providing expertise in an accessible, authentic, and intelligent way. This ad campaign reinforces our mission to provide everyone with crypto opportunities with a human touch.

To watch the 30 second TV commercial, please click here.


Based in San Francisco, Bitwise is one of the largest and fastest growing crypto asset managers. As of December 31, 2021, Bitwise managed over $1.3 billion in a growing suite of investment solutions. The company is known for running the world’s largest crypto index fund (OTCQX: BITW) and pioneering products spanning Bitcoin, Ethereum, DeFi, and crypto-focused stock indices. Bitwise is focused on partnering with financial advisors and investment professionals to provide quality education and research. The Bitwise team combines technology expertise with decades of experience in traditional asset management and indexing, from companies such as BlackRock, Blackstone, Facebook and Google, as well as the US Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been featured in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal.


Bonfire Labs is a creative studio born and raised in San Francisco. The company has longstanding partnerships with many of the best brands in the world. In the parlance of our time, Bonfire Labs is scalable as hell. * Their flexible model adapts to the process, talent, and timeline of a given project, not the other way around.

*Strategy, brand platforms, integrated campaigns, broadcast spots, web and social content, launch films, product and educational films, popcorn… it’s all there.


Carefully review the investment objectives, risk factors, and fees and expenses of any Bitwise investment product before investing. Investing involves risk, including possible loss of principal. There is no guarantee or assurance that the methodology used by Bitwise or any of the Bitwise investment products will enable any Bitwise investment product to achieve positive investment returns or outperform other investment products. investment. There is no guarantee or assurance that an investor’s investment objectives will be achieved through an investment in any Bitwise investment product, and an investor may lose money. Investors in any Bitwise investment product should be prepared to accept a high degree of volatility in the price of that investment product and the possibility of significant losses. Bit-level investment products involve a substantial degree of risk and are only available to accredited institutional and individual investors.

Some of the Bitwise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, trade, or use a crypto asset. The price of a crypto-asset can be impacted by the transactions of a small number of holders of this crypto-asset. Crypto assets may decline in popularity, acceptance, or usage, which may impact their price. Crypto-asset and blockchain technology is new and developing. Currently, there are a limited number of listed or listed companies for which crypto assets and blockchain technology represent an attributable and significant source of revenue.

The opinions expressed here are intended to provide insight or education and are not intended to be individual investment advice. Bitwise does not warrant that this information is accurate and complete and should not be relied upon as such.

This material represents an assessment of the market environment at a specific time and is not intended to be a prediction of future events or a guarantee of future results. This information should not be considered by the reader as research or investment advice regarding the funds or any particular security. Past performance is not indicative of future results.

Diversification may not protect against market risk. Diversification does not guarantee a profit or protect against loss in a declining market.

Bitwise may attempt to list shares of its investment products on a secondary market. However, there is no guarantee that this will succeed. Although the shares of certain Bitwise investment products have been approved for trading on a secondary market, investors of any other Bitwise investment product should not assume that the shares will ever obtain such approval due to various factors. , including questions that regulators such as the SEC, FINRA or other regulators may have regarding the investment product. Shareholders of such investment products must be prepared to bear the risk of investing in the shares indefinitely.

This press release does not constitute an offer to sell or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation would be unlawful, and there will be no sale of securities in any jurisdiction in which any such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. The offering and sale of these investment products has not been registered or approved or disapproved by the Securities and Exchange Commission or securities commission or regulatory authority of any state or foreign jurisdiction .


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