The editors of Solutions Review have compiled the following list to highlight some of the best marketing automation solutions agencies can consider in 2022 and beyond.
With the right marketing solution, agencies in all markets can improve the way they manage clients, measure performance, nurture relationships, generate effective marketing campaigns and build brand loyalty. However, finding the right marketing automation software for your agency’s needs can be difficult, especially since each solution provider offers different features that might not meet the needs of your agency’s clients.
To help your business find the best marketing automation solution for agencies, the editors of Solutions Review have compiled the following list of top vendors. Our editors selected these software solutions based on each vendor’s authority score, a meta-analysis of user sentiment via the web’s most trusted enterprise software review sites, and our criteria for exclusive inclusion in five points. The list is organized in alphabetical order.
The best marketing automation solutions for agencies
ActiveCampaign
The description: ActiveCampaign provides email marketing, marketing automation, CRM and sales automation solutions to customers across all industries. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and the features of each campaign. The platform provides social media analysis, as well as in-depth site tracking. Agencies can use the ActiveCampaign platform to manage client relationships, build trust with their customer base, create automated campaigns, and more.
Influence
The description: Act-On provides a marketing platform that eliminates many of the monotonous tasks marketers face. It automatically tracks and collects analytics and uses the information to improve marketing techniques. Users get full visibility into unknown and known activity on their website. With the collected data, Act-On then automates the nurturing based on the user’s preferences. It even segments customers and leads into specific categories for you. Act-On’s features can help agencies capture website visitor data, nurture customers, develop personalized brand experiences, launch automated nurture campaigns, and maximize engagement with tools of segmentation.
BenchmarkONE
The description: BenchmarkONE, formerly known as Hatchbuck, is an all-in-one marketing automation and CRM software designed to help small business owners and marketing agencies streamline campaigns and execute strategies. Along with its CRM and marketing automation offerings, BenchmarkONE also offers email marketing, pop-ups, landing pages, APIs, and integrations. Its marketing agency solutions offering offers bespoke functionality to capture leads, develop emails, create drip campaigns, automate follow-ups, monitor website activity, trigger click-through automations links, integrate information into your strategies and segment contacts.
HubSpot
The description: HubSpot offers a variety of features focused on marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can edit their website or mobile site without any coding knowledge; they can drag and drop pages, posts, landing pages, etc. Marketing Hub automatically tracks and reports customer interactions. This data is used to measure the effectiveness of a campaign or to create new automations.
Platform
The description: Platformly offers users a suite of multi-channel marketing automation tools to capture and nurture leads into long-term customers. The company’s agency-specific solution offers features for email marketing, CRM, drag-and-drop editing tools, link tracking, customizable business dashboards, marketing automation, landing page creation, advanced reporting and email text editing. With these tools, agencies can help their clients convert visitors into leads, automate their onboarding process, and equip them with the messaging and sales metrics they need.
SharpSpring
The description: SharpSpring offers a marketing automation platform for businesses and agencies. Their behavior-based tracking tool helps users understand what drives each click. It also improves email automation as customers are tracked after the click for increased personalization. SharpSpring’s marketing automation solution for agencies can help users show clients measurable results and migrate from project work to retention-based relationships. Agencies will also have access to SharpSpring’s agency support services, flexible email templates, single sign-on, rebrandable interfaces, hassle-free client management, and hundreds of partners and of integrations.
VBOUT
The description: VBOUT is a multi-channel marketing automation solution for lead collection with a customer-centric approach. The company provides a variety of marketing automation features in its flagship platform. Its dashboard uses drag and drop to build landing pages, customer journey builder, and social media management. Agencies can use VBOUT’s rebrandable platform to create unique pricing plans, simplify workflows, improve business collaboration, leverage marketing strategy templates, and manage client accounts, profiles, campaigns , automations, and tasks from one place.
William Jepma is an editor, writer and analyst at Solutions Review which aims to keep readers from all industries informed and excited about the latest developments in enterprise resource planning (ERP), customer relationship management ( CRM), Business Process Management (BPM) and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
